Every year during the spring break millions of students travel to different spring break destinations. They stay in the hotels, drink, party and shop around. Everyone is in a relaxing mood and positive frame of mind. Owing to an overwhelming number of your potential consumers at one place with an agile mood, there is no better opportunity for you to aerially advertise your brand or service in an effective and inexpensive manner.
In most of the colleges and universities spring break starts in the middle of March, however, some institutes also offer this break in April. Spring breaks 2011 have been announced. Following are the dates for some major universities 2011 spring break:
- February 28-March 4, 2011
Northeastern, University of Michigan
- March 7-11, 2011
Penn State, Université de Montréal, Gonzaga, University of Central Florida, Michigan State University (Michigan)
- March 14-18, 2011
Arizona State University, New York University, Purdue, Rutgers, University of Minnesota, University of Massachusetts, Texas Tech, Colorado State University (Colorado)
- March 28-April 1, 2011
University of California Berkeley, University of Hawaii, University of Colorado Boulder
There are many prominent and famous spring break destinations including Panama City beach, South Padre Island, Lake Havasu, South Beach, Myrtle Beach, Clearwater Beaches, Daytona Beach, Ft. Lauderdale and South Beach. However, the following statistics show the most famous destinations along with the other details of spring breaks in the past.
- 38% of students (2.14 million) traveled for spring break 2005. Student Monitor LLC (SM)
- $1 billion was spent by spring breakers partying between Florida and Texas in 2003. Marketing to the Campus Crowd & TWENTYSOMETHING Inc. (MCC&TSI)
- Top 4 spring break destinations in 2005(MCC&TSI):
(1) Panama City Beach, Fla. (540,000 students went to Panama City Beach, Fla. in 2005.)
(2) Daytona Beach, Fla.
(3) South Padre Island, Texas
(4) Lake Havasu, Ariz.
- Approximately 1 million college students spend spring break at one of these four cities. (MCC&TSI)
- $170 million was spent by spring breakers in Panama City Beach, Fla. In 2005. (MCC&TSI)
These spring breaks may provide best opportunities of advertising your products and services to the millions of potential consumers. Imagine the warm atmosphere, dry throats and cold sea waters, all these things may bring many thoughts in the mind. Who will not like to have a suntan lotion or a chilled drink to quench his thirst? Then there comes a plane flying with a banner towed to its tail catching everyone’s eye and suggesting them to buy your lotion or drink. Individuals can also express their feelings toward their loved one with the help of an aerial letter banner; wishing someone a happy birthday or proposing to someone special.
Most of the people, who think aerial advertising is an expensive option, are astonished to know how cheap it actually is. You have to pay for the time only when the plane flies till it lands. The cost is approximately 50 cents per thousand prospects, obviously a lot cheaper than other methods of advertising i.e. TV, print media, radio etc. The best thing is that you can rest assured that your ad campaign will catch the eyes of your targeted consumers.